The Post headline seems to be conflating “heroin chic” – the 90s look characterized by grunge Calvin Klein ads featuring avatars like Kate Moss and Jaime King – with general thin-worship, a. After the movement was made famous in the 1990s by a Calvin Klein campaign and Corinne Day shoots, Heroin Chic was explored by models such as Kate Moss, Naomi Campbell, Jodie Kidd and Jamie King. The selection of models showed off a waif appearance, resembling essences of an unhealthy and uncared for aesthetic.